Case Study

From a press release,to prime time TV.

How we secured co-founder Rawan Baddour a 10-minute live interview on Al Arabiya TV, putting Zest Equity's story in front of over 36 million weekly viewers.

Zest Equity  co-founder Rawan Baddour talks to Samar Mashta live on Al Arabiya TV.

No gatekeeping

How we did it and
how you can too.

Fresh from a $4.3M raise, Zest Equity co-founders Rawan Baddour and Zuhair Shamma were keen to share the good news. The issue? A previous pivot had left their brand positioning unclear. Here's how we turned their funding announcement into an impactful regional conversation.

The Strategy
The Momentum
The Opportunity
The Takaways
The Strategy

A small distribution with big impact potential.

Our strategy was simple, secure KEY media coverage with a regional press release distribution and then use that momentum to approach Al Arabiya TV. Why Al Arabiya? It presented an opportunity for Zest Equity to drive a larger conversation in front of an audience of over 36 million weekly viewers (now that's a lot of regional awareness!)

The Momentum

The pursuit of coverage in media that matters.

Think the number of publications you achieve matters? Think again! Duplicate content across a large number of websites doesn't help your SEO, it hurts it. With this in mind and our strategy in place we reached out to a select few editors and journalists and secured KEY media coverage in Inc Arabia, Zawya, and Wamda (amongst others). This gave us the media momentum we needed to approach Al Arabiya TV.

The Opportunity

Striving for visibility beyond the internet.

Once a press release has been published online our job is over right? Wrong! Unlike legacy newswire services we strive to help our clients capitalise on their announcements beyond online media publications. With published media in hand we reached out to the producers at Al Arabiya TV and brought their attention to Zest Equity's breaking news.

Why did this work?
‍Our top takeaways.

We crafted the press release to appeal to a specific audience and region.

We kept the distribution small to ensure we didn't over saturate the media.

We only pursued key media that was relevant and valuable.

We pitched an exclusive interview whilst the news was fresh and breaking.

Still care about stats?

The results in numbers.

36M

Television Viewers
(Al Arabiya TV)

80+

Press Release Pickups
(in English)

30+

Press Release Pickups
(in Arabic)

No gatekeeping,. here's exactly what we did.

We crafted a story of relevance and value.

We don't just hit "send" on an announcement: We sat down (virtually) with the Zest team to craft messaging that would genuinely resonate with Middle Eastern investors and founders. This wasn't about translation—it was about understanding what the UAE's startup ecosystem actually cares about and positioning Zest's story accordingly.

We built press momentum with strategic outreach.

On launch day, we avoided mass email blasts. Instead, we personally reached out to a carefully selected group of editors and reporters we've built real relationships with over the years. These aren't cold contacts, these are journalists who trust us to bring them stories worth their time.The result? Immediate, quality coverage that set the stage for bigger opportunities.

We monitored the coverage and shaped the narrative.

Here's something the big newswire services can't do: when a senior journalist mistakenly labeled Zest Equity as a "Secondaries Marketplace," we caught it immediately and stepped in to correct the record. This kind of real-time narrative management only happens when actual humans (not AI bots) are actively monitoring your story's journey.

We pursued an opportunity that would make an impact.

While most press release distribution services chase vanity metrics (like how many sites they can get to publish), we focus on coverage that actually moves the needle. Having secured key coverage in Inc Arabia, Zawya, and Wamda, we shifted our focus and approached Al Arabiya TV. With an audience of over 36 million weekly viewers it presented the perfect platform for Zest Equity to build on the momentum of their fundraising announcement.

The Results

A compelling but confusing story.

Here's the thing about startup pivots—they're necessary, but they can leave everyone scratching their heads about what you actually do now.

Zest Equity came to us with exactly this problem. They had a solid $4.3M raise and impressive investors, but their story had gotten muddy after a recent pivot. We weren't just dealing with getting press coverage; we needed to make sure people actually understood what Zest does and why regional founders and investors should care.

This is where most traditional newswire services would just blast out a generic press release to thousands of irrelevant sites. But that's not how real press release distribution should work.

The Distribution
Distribute your news to

Middle Eastern Media

Looking to announce funding, a product launch, or an expansion in the Middle East? This distribution is designed for startups and investors targeting high-growth markets like Saudi Arabia, the UAE, Egypt, Jordan, and beyond. We connect your news to top-tier tech and business media, ensuring it reaches key decision-makers, VCs, and founders. With both English and Arabic coverage, we maximize your reach across the region. Get featured in leading outlets like Wamda, Inc. Arabia, Arab News, Zawya, Waya, Enterprise Press, Arabian Business, The National, Eye of Riyadh, Khaleej Times, and more.
Regional Distributions
$ 3,000 USD
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